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Why Growing Your Own Could Give You Measurably More Nutritious Food

Getting the most from our food

We all know that eating a balanced diet, rich in fruit and veg is good for our health. There is no single ‘superfood’ which will suddenly transform your health overnight. But research evidence is rapidly accumulating to show that some varieties of crops can have significantly higher levels of key nutrients than others.

This means knowing which varieties to pick and how to prepare them could make a dramatic difference to the levels of nutrients in each serving. Much of the focus of recent research has centred on a class of nutrients found in plants called phytonutrients, which may play an important protective role against a wide range of illnesses and degenerative conditions, as well as promoting overall wellbeing.

Sadly however, many of the most nutrient dense fruit and veg varieties are not available in supermarkets. So, last year we embarked on a research programme with Exeter University to identify exactly which homegrown vegetable varieties had the highest levels of specific nutrients, known to be important for leading a healthy life.

james wongWe are delighted to say these are now available to you.

Since working with James Wong, two years ago, to bring you new varieties of fruit and vegetables especially selected for flavour, we make sure, as always, that flavour is a key requirement for every variety we sell. So all the varieties in the Developed by James Wong range are as tasty as they are healthy.

Fruit and Vegetable Nutrition

Working alongside James Wong and the University of Exeter, we set out to answer the following questions.


Are homegrown tomatoes better for you?

Lycopene is an antioxidant found in tomatoes, but not all tomatoes are created equal with some varieties containing more than others. So what are the best? find out here




Is it best to store squashes before eating them?

Most fruit and vegetables are best eaten as soon after harvesting as possible, squashes however become more nutrient dense after storing. Find out why here.




Which fruit has more anthocyanins than blueberries?

Blueberries have long been thought of the most super of all ‘superfoods’, but did you know that there is another fruit which is more nutritious? The answer may surprise you. Find out here




What’s the healthiest part of an apple?

It’s said that an apple a day keeps the doctor away, so what’s in an apple that makes them so good? Read on here




Does tearing salad leaves increase their nutrition?

Tearing or shredding lettuce leaves provide a bigger nutrient hit than eating them whole. Find out how here.




Do carrots improve your eyesight?

There’s a popular myth that carrots can help you to see in the dark, whilst not strictly true, they do help to maintain your eye health. Find out how here.




Is Kale really a ‘Superfood’?

Gaining in popularity in recent year and picking up the tag of ‘superfood’, just how nutritional is kale? Find out here.




James Wong’s new book, How to Eat Better, is based on evidence from over 3000 scientific papers and lays out which nutrients are found in which fruit and vegetables and how you can maximise your intake of them. Find out more and order James’ new book here.

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